OUTDOOR
Outdoor advertising is a large container that contains all forms of advertising that affect the consumer when he is away from home.
It differs from the press, the advertising on the internet, the TV or radio that have as a recipient a user who voluntarily uses the means of communication.
Instead all forms of outdoor advertising are born to be enjoyed “on the go” that is while doing something else: while you are driving, while you are waiting at the station, walking around the city.
It is everyday life in which a large number of users seek distraction and find it often in music as much as in the advertising messages they encounter on their journey.